Japan is also home appliances and high quality production standards customer perspective – quality, by jekky
With the acceleration of economic globalization, technological barriers, environmental barriers with
Anti-dumping Sanctions unfair Competition Means for enterprises in developing countries into the
Overseas markets Obstacles were encountered. Be studied carefully, however, can be found that these barriers are not real obstacles, the biggest barrier is the customer perspective.
Japan, for example, Japan imports almost home appliances are no restrictions on the import of products rarely engage in anti-dumping sanctions. However, in Japan, in addition to South Korea
Samsung TV, LG Washing Machine And Refrigerators, China
Haier Washing machines and refrigerators, the basically can not see other non-Japanese production of products, with Electrolux,
Siemens, Hewlett-Packard This can not hit a world-class brands into the Japanese market. Therefore, this phenomenon, and the Japanese people have a very big vision. Because of high Quality Home Appliances in Japan, so Japanese are also very critical of foreign household appliances. Haier refrigerators and washing machines is a new breakthrough in miniaturization, it has gained the favor of Japanese consumers.
Entrepreneur We all know that companies in the production process to the implementation of many standards, including enterprise standards
Industry standards, National standards and so on. If you enter the foreign market, but also by the national quality standards for export object detection. In the past, many companies lack the domestic market awareness, customers are not allowed to grasp the vision, product quality and technology content of long-term is not improved, quickly catch up with later ones or eliminated. People through the development of the industry trend of the refrigerator can see that far ahead of several
Brand Such as Haier, the new flights come from behind so basically the second corps, while the earliest development of the refrigerator has been out of the market most of the first Corps. Haier, the new flight was able to gain a firm foothold in the market competition, it is precisely their standard as the first standard to customers and continuously meet the needs of customers, introduced for a variety of consumer products approved.
Clearly, the customer perspective is the biggest market barriers. Therefore, the wise can not rigidly adhere to national standards of enterprise and industry standards, it can not only see the technical barriers, environmental barriers and other obstacles visible, more research should be national, regional customer perspective. Without a good grasp of the psychological needs of clients, not exports, is based on the domestic market is also difficult.
To establish the customer perspective the first market awareness to customer demand as the production standard. When customers need higher than the national standard, we must strive to meet customer standards.
In addition, some have great potential market for new products, due to the market soon, national and even international standards are not formed, such as VCD just come out let alone when the national standard, not even the industry standard. At this point, the first market of the enterprise should firmly grasp the customer needs, according to customer’s vision to develop production standards, so seize the market opportunities. In fact, many industry standards are developed based on enterprise standards.
Customer perspective as the production standard, but also conducive to business segments. Different customers have different consumption needs to
TV For example, Liquid crystal, HD Rear Projection The urban middle and high income group’s first choice, but working-class more willing to choose a large flat screen TV,
Countryside
Consumers are more willing to choose 25 inches below the price at around 1,000 yuan, but the more common signal reception color TV. Manufacturing enterprises only to develop according to different customer needs the corresponding production standards, introduction of appropriate products in order to occupy a broader market.
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